Frequently Asked Questions   © Copyright 2003-2013 KTC Office and Web Solutions. All Rights Reserved. Home | Web Design/Maintenance | Newsletters | Copy Writing Services | Email Marketing | Word Processing Custom Business Forms | Promotional Products | Testimonials | FAQ | Contact Us | Privacy Policy Q: What is that image next to your logo? A: It’s a photo of a computer power button with a world map, taken by Nico van Diem in the Netherlands.  It felt fitting to include along with the design of an identity for a web-related business, as it can symbolize the connection we have with the rest of the world, essentially at the flip of a switch. Q: You mean it isn’t a dancing poodle? A: Nope; it’s a world map. Q: What is the difference between a static web site and a dynamic one? A: A static web site is one that is not interactive, other than that the user can click links and the browser will display the pages. Updates to a static web site require some knowledge of website development, so if you do not maintain your web site yourself, you will have to go through your web designer or web developer in order to make changes or add content to your site. A dynamic web site is a much more functional web site and may contain features such as a content management system, e-commerce system, discussion boards, a blog, the ability for users to upload documents, and the ability for administrators or users to create content or add information to the site. Q: What is a database-driven web site? A: This is often another name for a dynamic web site, and simply means that the information the user is able to call up, through searching and clicking links, as well as content that is uploaded, added, or updated, is stored in a databasse that is located on the server. Q: What is a form page? A: A form page is an interactive page that allows your visitors to communicate with you by filling out a form (like our quote form, or our Testimonials form, or a form that you may want to have on your web site that invites visitors to join your email list). Some form pages are very short, while others are longer, and may include additional questions to appear or disappear based on the answers selected. The information that visitors enter into the form page is delivered to you via email. Top of page Q: What is RSS? A: RSS stands for RDF Site Summary or Rich Site Summary, but is often dubbed Really Simple Syndication. Wikipedia defines RSS as “. . .a family if web feed formats used to publish frequently updated works - such as blog entries, news headlines, audio and video, in a standardized format”. This means that people who regularly follow specific blogs or news web sites can use a Feed Reader (available for free in a variety of formats) to read updated content all in one place, as it is generated. This saves time and makes it easier to stay up-to-date without missing any new content. (Bookmarking each site you follow and going back to check each one regularly is tedious, time-consuming, and can grow to be impossible if you follow enough sites.) It is also helpful to anyone who publishes a blog or owns a web site with content that is updated regularly. If you offer an RSS feed on your web site, your visitors can add it to their Feed Reader and be notified of new products in your store, specials, newsletter publication, new members to a group, alerts and changes, or any number of other pieces of information. Q: What is an eCommerce web site? A: An eCommerce web site is an online store, or any web site that has a shopping cart or a way to order and pay for an item. An eCommerce web site can be as simple or as feature-rich as its owner would like. Q: What are visitor stats reports? A: Visitor stats reports tell you how many visitors have landed on your web site, how they arrived there (whether they clicked a link on another web site or found you through an Internet search), what keywords have been used to find your site, what pages visitors opened, how long they stayed, where they are located, what type of operating system and browser they use, and much more. This information is helpful in tailoring your site content, keywords, and advertising, to target the audience you are trying to reach. Q: What is web site hosting? A: Web hosting is a service that rents space on servers (powerful computers with extremely large hard drives) where your web site resides, so that it can be viewed over the Internet. There are many differenty types of hosting and hosting companies. Examples of some well-known hosting comanies are InMotion, GoDaddy, and iPage. Q: What is a PDF? A: PDF stands for Portable Document Format. A pdf is the type of document that is opened and read with Adobe Reader, a free program that can be downloaded at the Adobe web site. PDF files can be printed on virtually any operating system and are often used on web sites (especially for downloadable forms and information sheets) because the person visiting the web site may or may not have the software used to create the original document. Q: What is search engine optimization and why is it important? A: Search engine optimization (often referred to as SEO) is the process of preparing your web site to be visible and indexed by search engines. This involves not only the use of keywords and proper Meta tags in your HTML code, providing a guide to each page’s content, but also effectively written content that is relevant to your site and keywords, and site design that incorporates smooth nagivation from page to page. The effectiveness of your search engine optimization makes the difference of whether or not visitors can find you on the Internet. KTC Office and Web Solutions strives to maintain “white hat” SEO techniques and avoids attempts to deceive search engines simply to achieve a higher ranking based on false information. Top of page Q: Why do I have so much trouble when I try to email a business by clicking on the email address on their web site? A: Clicking an email link on a web site signals your operating system to attempt to open a default email program installed on your computer (such as Outlook Express, Outlook, Incredimail, Eudora, Thunderbird, etc.).  This can be a hassle for anyone who uses web-based email (Yahoo, Gmail, hotmail, etc., or the web mail interface for your ISP) and does not use an email program, or for someone who is on a public, work, or shared computer, and prefers to use their web-based email. When you find an email link on a web site, if you use web-based email, you will need to copy the email address to paste into your outgoing email. In Internet Explorer: Right-click the email link and choose "Copy Shortcut". When composing your email, right-click in the "To" line and choose "Paste".  (Be sure to remove "mailto:" before sending.) In Firefox: Right-click the email link and choose "Copy email addresss". When composing your email, right-click in the "To" line and choose "Paste". In Chrome: Right-click the email link and choose "Copy email addresss". When composing your email, right-click in the "To" line and choose "Paste". In Opera: Right-click the email link and choose "Copy email addresss". When composing your email, right- click in the "To" line and choose "Paste". In Safari: Right-click the email link and choose "Copy email addresss" When composing your email, right- click in the "To" line and choose "Paste". On mobile devices: Touching the link should open a menu of options, based on your phone and preference settings. Top of page Like / Follow Us: